YouTube has launched a new “Top Songs on Short Videos” music chart.

YouTube has launched a new “Top Songs on Short Videos” music chart.
This is the platform's first short film chart that will include daily and weekly versions to showcase the most popular music on the short video platform in real time.
YouTube said the new rankings will highlight trends in short video creation and "provide new insights to help artists share their success on the platform with fans around the world".
According to YouTube, as of September 2023, short films averaged 70 billion daily views, up from 50 billion daily views in December 2022, and were viewed by more than 2 billion logged in users each month.
Lyor Cohen, head of global music at Google and YouTube, told  that the addition of Top Songs on the Shorts chart is "really a natural evolution" for the platform . “These charts will help showcase creators' most popular music trends, elevate Shorts music trends for fans, and track Shorts trend transitions in the future,” he added. region into global hits.

“This addition also reflects the most complete picture of an artist's total reach and success on YouTube across all formats. ”

Commenting on the importance for artists and their teams of having a public chart of what fans are listening to in real time around the world, Cohen said: “It's very important. ”
He added: “One of the best ways to know what resonates is to pay attention to fans in real time; from how they reacted to the shows to how they interacted with each other through live chat during the video launch. Our new daily short video chart can achieve the same effect, charting the real-time rhythm of music culture. It is priceless.

In addition to the Global Shorts Chart, which begins Monday, November 13, the launch also includes region-specific shorts charts for 12 markets around the world, including Australia, Brazil , Canada, France, Germany, India, Japan, Mexico, South Korea, United States. United Arab Emirates, United Kingdom and United States. YouTube said it is “continuously evaluating” new markets.
Along with the new rankings, YouTube has also redesigned its rankings website to match the "YouTube Music and Premium look and feel". The site also features a carousel showcasing artists' success on global charts.
Meanwhile, today's launch also includes new share tags that anyone can post to their social accounts. “Making this feature available to everyone will allow artists and fans to celebrate the success of a song together,” said Cohen. “It's a great opportunity. ”

YouTube Shorts, a TikTok rival, became available in the US in 2021 after launching in beta in India in the second half of 2020.
Since the global launch of Shorts in July 2021, the platform has partnered with superstar artists like BTS, BlackPink, Taylor Swift, Olivia Rodrigo and, last week, Dua Lipa to release new music on Shorts.
Earlier today (November 13), The Beatles joined the platform, offering a collection of their music on YouTube Shorts for the first time, including new song Now And Then.
“Short films and music are symbiotic,” said Cohen, commenting on the role music has played in the growth and popularity of the Shorts platform.
“Music enhances the entertainment value of short-form video, and short-form video drives the growth of artists and songs. ”

“The addition of Shorts charts highlights the multi-format nature of YouTube. ”

Commenting further on the launch of the new charts, Cohen noted that the addition of the Shorts chart "highlights the multi-format nature of YouTube". “I said this earlier, but I think the opportunity on our platform is clear,” Cohen added. It's a short form that leads to a long form, followed by re-consumption, fan community, and engagement. It's all here, in one place, with options for how and where artists can access.
“I'm glad the wider music community has a clearer picture. To see how their music consumption truly impacts the success of their favorite artists at home and around the world in real time.
"At YouTube, we reduce sugar intake by providing a nutritious meal, and Shorts is the place to start. Fans can discover artists and songs through Shorts, easily creating a short have the song or watch the official music video and listen to it over and over again while exploring the artist's catalog on YouTube Music.

BW