After launching its artist-centric payment model, Deezer unveils new brand identity and redesigned app

Deezer has introduced a new payment system that prioritizes artists. They have also revealed a fresh brand identity and updated app design.

French music streaming platform Deezer has changed its look and released an updated app.

The company announced a rebranding at an event in Paris on Tuesday, saying that it is transforming itself into a platform that offers new and exciting experiences.

Deezer wants to change its appearance to show how it has evolved and make people feel more connected to the brand again.
"We have made big changes to Deezer in the last two years. Today is an important moment as we reveal our new look and logo. We also want to show how our music app is developing into a unique platform where users can truly experience and enjoy music in a way they won't find elsewhere," explained Jeronimo Folgueira, CEO of Deezer.

He said, "We have always loved music and wanted to help people feel connected through music. Now, we are starting a new mission where we will strengthen our promise to fans, artists, and partners. "

The music streaming platform changed its name after gaining 600,000 new subscribers and making €120. 7 million in revenues in the three months leading up to September.

Deezer recently introduced a new royalty model that puts more focus on artists.

Music companies like Universal Music Group and Wagram, a French indie label, have agreed to the new model.

Deezer's new model gives a special advantage to "professional artists. " These are artists who have at least 1,000 people listening to their music every month, and each person must be a unique listener.

To put it simply: Deezer gives more importance to streams of music from professional artists compared to streams from non-professional artists (those with fewer than 1,000 streams per month by at least 500 different listeners) when calculating royalty payments.

The new model by Deezer gives songs a special boost if fans interact with them. They believe this reduces the power of computer programming on deciding which songs become popular.

The new model wants to get rid of "non-artist noise audio" like white noise and ocean sounds. It will replace this content with its own music, but this music will not be paid royalties. Deezer has created its own AI music for its app called 'Zen by Deezer'.

Deezer wants to focus more on artists and improve the experience for users. They plan to have stricter rules for the people who provide content to make sure it is high quality. They also want to limit content that is not related to the artists.

Deezer is taking steps to fight against streaming fraud. They are implementing a stronger system to detect and prevent fraud. This will discourage people from engaging in fraudulent activities and ensure that artists receive fair payment for their streaming royalties.

At the end of last month, Deezer said that it had made a deal with a collection society called Sacem, which is based in France. They want to look into a new way of handling publishing rights that focuses more on the artists.

Deezer's agreements with artists, like the one with UMG, only change how much money artists get paid for their recorded songs.

Last month, it was reported that Deezer, a music streaming platform, has a new element called 'user-centric' in addition to its 'artist-centric' model. This information was revealed in a press release by Deezer and Sacem, which you can read here.

"By updating our visual identity, we have a chance to share our story in a more emotional way. This helps us connect with music fans, artists, and partners by using visual elements to show that with Deezer, they can fully experience the joy of music. "

Maria Garrido, Chief Marketing Officer of Deezer, said that by changing our image, we can share our story in a more emotional way. This will help us connect with music fans, artists, and strategic partners by using visuals that show that with Deezer, they can fully experience the music.

This is an important step for our brand and company. It marks the beginning of a new era, allowing everyone to feel included and connected through music.