The music streaming landscape is changing.

SiriusXM launches $9.99-a-month Spotify challenger


The music streaming landscape is changing.

Within the past few months alone, we’ve seen the entry of a serious modern player within the shape of TikTok Music, and the dispatch of a much-debated modern artist-centric gushing payout demonstrate from Deezer.

We as of late broke the news that Spotify is actualizing major changes to its possess sovereignty demonstrate in Q1 2024.

Nowadays brings more possibly noteworthy gushing commerce news, with the entry of a new Spotify challenger from an as of now set up player within the sound division: US adj. radio benefit SiriusXM.

At an occasion in New York today, SiriusXM reported a rebrand, counting a unused symbol (the moment company within the gushing commerce to do so this week).

SiriusXM too revealed a new streaming app and a new ‘Streaming All Get to Plan’ for $9.99 a month, which the company says is “aimed at inviting in a new era of SiriusXM listeners”.

According to SiriusXM, the app “will offer audience members a more personalized, easy-to-use, lean-back streaming encounter that puts disclosure at the forefront”.

The new app will include four curated sections including a customized For You landing page for each audience, as well as Music, Talk & Podcasts, and Sports.

The app too sees SiriusXM revamp its playback functionality, with a modern media player optimized for each sort of content; upgraded search capabilities, and an extended podcast library. It also highlights a Central Audio Library with modern offline tuning in and download capabilities.

As famous by the Skirt, ‘The result is something that works and looks a parcel more like Spotify’ with the new app speaking to ‘the most critical attempt’ by the company to solidify its podcast, music, and conversation offerings.

SiriusXM obtained music spilling benefit Pandora in 2019 in a $3.5 billion all-stock exchange, and Podcast stage Stitcher for over $300 million the taking after year.

In expansion, in a isolated challenge to Spotify’s progressing thrust into the Audiobooks space, SiriusXM too uncovered that it’s working with Audiobooks stage Capable of being heard to “share substance and allow supporters the opportunity to encounter each other’s offerings starting in early 2024”.

According to SiriusXM CEO Jennifer Witz, “the presentation of the new SiriusXM streaming encounter marks a essential moment” within the company’s history.

The modern app and streaming plan is apparently planning to charm audience members from other membership gushing administrations – and it might posture a genuine challenge to music streaming’s ancient watch.

With the dispatch of the modern app following month, the company will be presenting modern ‘guest DJ channel takeovers’ from over 160 well known specialists and groups, extending from Olivia Rodrigo and Cardi B to Alice Cooper and Luke Combs.

The app declaration and rebrand take after the news from final week that SiriusXM’s Pandora misplaced 112,000 supporters in Q3, whereas its partisan benefit lost 94,000. (Spotify’s worldwide Premium Endorser base developed to 226 million paying clients in Q3, adding 6 million during the quarter.)

SiriusXM’s new app starts rolling out within the App Store, Google Play, and on Amazon Fire devices on December 14 with additional platforms and features to come in early 2024.

“The introduction of the new SiriusXM streaming experience marks a pivotal moment in our history, one that kicks off a new era of innovation at our Company,” said Jennifer Witz, CEO, SiriusXM.

“And this launch is just the beginning; we'll proceed to emphasize and create our product offerings throughout the next year and beyond as we strive to deliver our subscribers the best tuning in experience on the go, in the car, and wherever they choose to tune in.

“From can’t miss live moments to the perfect soundtrack for any occasion, with the new SiriusXM, we are putting our differentiators at the forefront and inviting in a new generation of listeners, bringing them closer to what they love.”

Suzi Watford, SVP, Chief Growth Officer at SiriusXM said: “We’re excited to present the world to the unused SiriusXM brand, which brings to life the finest of what we got to offer and invites in a modern era of audience members whereas remaining genuine to our roots.

“Our modern brand platform, Closer, showcases the special nature of our advertising, giving true fans a space to go deeper into what they love.”