Over 75,000 artists in 20+ countries can now sell concert tickets directly within the TikTok app

In August 2022, TikTok entered into a ticketing partnership with Live Nation-owned Ticketmaster to allow TikTok users to purchase concert tickets from  the TikTok app.  Now, the companies are expanding the partnership to more than 20 new markets in the US after a beta release in 2022. The feature is now available to more than 75,000 artists. 

Integration is currently underway in the UK, Ireland, Australia, Germany, France, Canada, Mexico, Austria, Belgium, Czech Republic, Denmark, Finland, Italy, Netherlands, New Zealand, Norway, Poland, Switzerland, Spain and Sweden. 

In these participating countries, certified TikTok artists can now select the Add Link option on Ticketmaster  before submitting a video.  They can then search for any event on Ticketmaster and click Add to Video to add a link. When creators share their videos, TikTok users  see a "Get Tickets" button in the video description, which directs users to purchase tickets from Ticketmaster. 

To date, the partnership has run ticket campaigns for both established and emerging artists, comedians and sports teams, including Niall Horan, The Kooks, Burna Boy and Shania Twain.  

TikTok says  videos from artists, sports teams and event organizers have been viewed more than 2.5 billion times since its beta launch using the in-app.  Expanding its partnership with Ticketmaster marks TikTok's latest move into the world of live events.  Last month, TikTok announced that it will host its first live music event titled "TikTok In The Mix" on December 10, 2023 at Sloan Park in Mesa, Arizona, and will also be broadcast worldwide via TikTok Live. (The venue's ticketing partner  is tickets.com and TikTok's organizing partner  is DWP.)  

The lineup includes headliners Cardi B, Niall Horan, Anitta, and Charlie Puth, along with up-and-coming talent from TikTok's Elevate program, Sam Barber, Isabel LaRosa, Kaliii, and LU KALA.  "We're giving fans the ability to buy tickets directly through TikTok,  giving artists a whole new way to reach ticket buyers  and changing the game for live events around the world." 

Michael Kümmerle, director of global music partnership development at TikTok, said: “This is an exciting time for the millions of passionate music fans in the TikTok community.  "We're giving fans the ability to buy tickets directly through TikTok,  giving artists a whole new way to reach ticket buyers  and changing the game for live events around the world.  "By bringing fans closer to the artists and events they love, we hope to add value to all artists at all stages of their careers and provide more opportunities for a growing fan base. We are very excited to see how the partnership with Ticketmaster develops over time.   "Today's music lives on a global stage and 'live' has never been bigger."  

Michael Chua, Head of Global Business Development and Strategic Partnerships at Ticketmaster, said: “Today's music lives on a global stage and 'live' has never been bigger.  "Through our collaboration, TikTok and Ticketmaster will make it easy for artists to  connect their content to find events and buy tickets in the app, making it easier than ever for fans around the world to experience their favorite artists live." Music business around the world

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